Netflix Developer: Survey Supports New Headquarters

Los Gatos Business Park, LLC hires research firm to conduct survey in response to lawsuit filed challenging environmental review of project.

The proposed Netflix headquarters at the intersection of Albright Way and Winchester Boulevard enjoys "overwhelming" support from town residents, according to a survey conducted by the research firm of Fairbank, Maslin, Maullin, Metz & Associates or FM3.

FM3 was hired to do the survey by the owners of the Los Gatos Business Park, LLC, who own the 21 acres of land where the new headquarters would be built.

According to a press release issued Friday afternoon by Los Gatos Business Park, claiming the town failed to conduct an environmental impact report on the project.

Survey results showed that of 402 Los Gatos respondents, 79 percent support the project and want it built, the release stated.

The survey base included families with school-aged children who would benefit from the project's tax contribution to schools, and an even larger number of families without school aged children, the release added.

A total of 74 percent of respondents said things in Los Gatos are generally headed in the right direction and 4 percent had a "very unfavorable view of Netflix."

"The survey reveals a broad, deep, and strongly-held community consensus in Los Gatos in support of the new Netflix headquarters,” said David Metz of FM3. “Opposition to the project comes only from a very small minority of town voters.”

According to the release the project will bring substantial benefits to the town, including $2 million in revenue at completion for vital town services and local schools.

“We are happy this survey confirms what we heard from the community during the long entitlement process and continue to believe the Council’s decision to approve the project and keep Netflix in Los Gatos is the right one for the Town’s future,” said developer John R. Shenk, who is Los Gatos Business Park owners' representative. “It is very clear that the few who are suing to kill Netflix’s expansion plans in Los Gatos do not speak for the vast majority of town residents.”

the demolishing of five existing buildings on the 21-acre property located at the corner of Winchester Boulevard and Albright Way. The site is being considered to allow Netflix's to expand in the future.

Los Gatos Mayor Joe Pirzynski, Vice Mayor Steve Rice and Councilwoman Diane McNutt voted in favor, while Councilwoman Barbara Spector and Councilman Steve Leonardis voted against.

The lawsuit's major complaint is that the town issued a so-called mitigated negative declaration of environmental impacts without conducting an environmental impact report. 

Attorney Rachel Mansfield-Howlett said the project is large enough and has so many potential impacts that an in-depth environmental report was required.

"The negative declaration is only appropriate when the town can say absolutely no impacts would result. It's the lowest level of review. Any time there's substantial evidence that there may be an impact ... then the town must require that an EIR to be prepared.

"We're not asking to stop the project, we just want the appropriate level of environmental review to be conducted," Mansfield-Howlett said in September when the suit was filed.

johnny rockitz October 15, 2011 at 06:25 AM
Next thing ya know that CEO guy Red Herring will tell you they did a survey and they thought Quickster was a great idea too..
Larry Arzie October 15, 2011 at 05:24 PM
I agree with the attorney that no one is trying to stop the project, but to just follow the rules. The end does not justify the means. An enviornmental impact report will show potential problems that the developer must mitigate first. So everyone needs to stop getting their panties in a bunch and thank the fringe group that filed this lawsuit, so that Prizyinski, McNutt and Rice will act more responsibly, and of course our town staff who yanks this gang of three's leash.
AR October 16, 2011 at 05:18 AM
as the dittos lane process demonstrated, an EIR is written FOR somebody, namely he who pays for it. if you want the town to produce an EIR, they'll have no problem presenting one that validates their case. the opposition needs to raise the stakes.
Jak Van Nada October 17, 2011 at 12:32 AM
My concern is that once Albright Way is developed, then you add in the North 40, the projected NEW car trips from just these two developments may top 7000-8000 cars EVERY work day of the week. That will happen less than a mile apart with access on Lark Avenue as a main artery between the two, University, Santa Cruz Ave, highway 17 and highway 85. That will be a huge impact. We can't simply look just at the Albright development by itself. A second concern is with the height of the buildings. My third concern is the 20 year open-end agreement that was given to Pau. My fourth would be the total impact both the North 40 and Albright will have on the town of Los Gatos given all of the other developments going on currently. Netflix is not the issue, though if you read this, they may become an issue if this article has any validity (http://seekingalpha.com/article/298845-why-netflix-could-be-bankrupt-within-a-year?source=feed ). Be that as it may, they will likely move on one day, but the developments, the traffic and all the costs associated with them will remain. Who knows what Pau will do with an open ended agreement? I would ask that the three council persons (Pirzinski, Rice and McNutt) and the town manager, (Larson), start listening to the voices of Ms. Spector and Mr. Leonardis. They seem to be looking at the big picture and are trying their best to maintain the integrity of the town. Jak Van Nada Los Gatos Community Alliance
AR October 17, 2011 at 05:42 AM
traffic or not, we need netflix more than they need us. i've watched the focus of tech activity move north for years, and its finally settling in the city, with the tail end in mountain view. i'm amazed we even have a tier-one tech employer considering our relatively poor location with respect to tech residency trends. if we lose these remaining viable tech residents, you won't have traffic, but the town won't be viable either. we can't attract the young, vital and well-paid with hair salons. if we push too hard to roll back traffic to yesteryear, we'll be another saratoga (read:dead). palo alto has traffic much worse than LG yet it appreciates every year, and the schools are fine. i want *some* traffic, it means people want to be here.
Patti Clarke October 17, 2011 at 05:02 PM
The current “Pro Development” plan adopted by the Los Gatos town counsel is irresponsible and detrimental to the residence of Los Gatos. The intersection of Lark and University is currently operating at an “E” level (“D” is the lowest level acceptable). To reduce the traffic problem the Albright Project will create on our already over crowded streets, more traffic signals were suggested. So town staff is telling us the if they add 2 traffic signals which will make a total of 7 signals within 1.5 miles from Winchester/85 to Los Gatos Blvd/Lark that this will fix the problem. 7 traffic signals within 1.5 miles will not fix the gridlock that approx 2,400 more cars per day on our roads in this area will create from the Albright Project. Wake up Los Gatos residence and take action to prevent the over development in our town. The North 40 project is huge as well.These are just two projects of many proposed in Los Gatos at this time.
Dick Allen October 21, 2011 at 05:56 PM
The problem with the so-called Netflix project isn't that it's Netflix. Nor is anyone against Netflix having a campus in Los Gatos. The developer who conducted the survey hasn't released the list of questions asked of the survey respondents. That would provide useful information for evaluating the relevance of the survey. Netflix hasn't exactly been a good Los Gatos corporate citizen. They moved their DVD business to San Jose without warning or allowing the Town to provide a counter-offer. The lack of an Environmental Impact Report is indicative of some of the Town's officials attitudes toward our environment. Cumulative impacts on traffic, pollution, loss of mature trees and public safety need to be considered before caving-into developer demands. This wasn't done and represents a serious violation of Town rules. The Planning Commission recognized this as did Council members Spector and Leonardis. A Negative Declaration can't dismiss these environmental concerns.
Judy Glickman October 22, 2011 at 07:36 PM
Incidentally....The firm that was hired by the developers, Fairbank, Maslin, Maullin, Metz & Associates or FM3, is the same firm that was hired by the Town of Los Gatos in 2007 to conduct a survey "to assess voter attitudes toward Town services and test the feasibility of a bond measure to finance improvements to public facilities." This survey is public, and can be found on the Town's website. Interesting reading. http://www.town.los-gatos.ca.us/documents/Government%20Documents/Civic%20Center%20Master%20Plan/Community%20Poll.pdf
frank williams October 23, 2011 at 02:59 AM
looks like the same numbers 79% approved. these types of surveys only amount to lying to oneself.


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