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Anthropologie Coming to Los Gatos

The national store will soon move into part of the building that formerly housed Borders Books & Music.

Urban Outfitters' Anthropologie chain is planning to open one of its women's clothing, accessory and home furnishing stores soon at Los Gatos’ .

It will take up more than 5,700 square feet of the building once occupied by according to Collette Navarrette, director of marketing for Federal Realty, which manages the shopping center property.

“The store’s front door is going to be where the Seattle’s Best entrance was,” she said.  

Anthropologie, with more than 150 stores nationwide, won’t take up the entire ground level space but will instead be one of several businesses occupying the downstairs area, she added.

Federal Realty is actively marketing the rest of the building's downstairs space and its upstairs portion, she explained.

The building is part of Old Town Center, which is anchored by , , , and three up-scale restaurants, including the

Ronee Nassi, executive director of the , said that Anthropologie reached out to the organization and local business community by holding a welcome event at the Wine Cellar in December. This storefront, she found out, won’t be what shoppers are used to seeing in malls.

“It’s going to be a smaller footprint store than the kind of stores they normally do,” Nassi said. “It’s not going to be one of their mega stores.”

The chamber wants a tenant at Old Town that can maintain a presence in the building and in town, she said.

“When spaces are filled, it’s better for our economy. It’s better than empty storefronts,” Nassi said. “No one wants to see empty storefronts.”

She said that since it can be difficult for small businesses to maintain a large retail space, a national chain like Anthropologie is a good fit for the location.

Because it's a national store, Anthropologie also has the potential to become a “destination store” that brings shoppers into Los Gatos and gets foot traffic into smaller, local businesses, she added.

“It brings more people to town who are going to shop at other merchants, eat at our restaurants, go to our spas and see what else Los Gatos has to offer,” Nassi explained. “People are going to have to walk our streets to get there and they will see what else is in Los Gatos.”

Local business owners, from what Nassi has observed, are on board with Anthropologie moving in.

“Many of the local merchants were at the welcome event and said, ‘This is another rented space and another reason for people to come to town,’ ” she said.

According to the company profile on the Urban Outfitters' website, Anthropologie was founded in 1992 and operates stores worldwide including Canada and the UK. The brand launched its mail-order catalog and website in 1998.

Anthropologie did not return several emails seeking comment.

Michelle Fitzsimmons March 03, 2012 at 05:51 PM
I have to say I'm happy to see something moving into that space, esp since it will create jobs for Los Gatos residents.
Irene Aida Garza-Ortiz March 03, 2012 at 11:53 PM
Very nice to see yet another shop to show my Sisters when they come to visit!
Michelle Fitzsimmons March 03, 2012 at 11:55 PM
oh that's awesome, Irene! my sister will be happy too. we actually were just at the Anthropologie in Santana Row because she wanted to pick up some quirky doorknobs, but having to drive over there and find parking on a Saturday was a headache. It'll be nice having one closer to home!
Irene Aida Garza-Ortiz March 04, 2012 at 12:44 AM
So true Michelle! I've purchased door knobs there as well! It's a very Cool Store! Love it!
Jane Darwin March 04, 2012 at 01:18 AM
As a long term resident who still morns the loss of Christlows I hesitate to be happy with another large chain store to come to the downtown. Yes more jobs and hopefully more traffic from the outside to check out our local businesses like Los Gatos Roasting. Such a balancing act to maintain a small local town feel while having to compete with the large nationally known stores. I also wish it was another book store or several smaller stores sharing the space. But if it helps the tax base which supports our services I wish them the best of luck. But when I wander Carmel it seems they have figured out how to do both.
April Dedini March 04, 2012 at 04:50 AM
The best part about this store is that it doesn't feel like a chain store. There is so much creativity eveywhere you look... I love to just walk around the store and take it all in... it inspires me!!
Michelle Fitzsimmons March 04, 2012 at 07:22 AM
i completely agree, Jane. i think there is a balance that has to be struck, but from talking to Ronee it really seems that the city council and chamber are committed to having a healthy mix of local and national businesses. and hopefully with anthoropologie taking up some of the space, it will afford other, local businesses the chance to succeed.

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