10 Questions for Gina Adams Creative Communications

Gina Adams Creative Communications, an online-only business headquartered in Los Gatos, was opened in January 2000 by Gina Adams. The business has no employees, but Adams, a Los Gatos native, works with other professionals on marketing communications strategies and plans for digital and print media. Over the years, Adams has developed a large network of creative consultants she works with on a project-by-project basis, including graphic designers, web developers, video and film producers, event planners, and public relations professionals. Details: 408-307-4071.

Los Gatos Patch: What did you dream of being as a kid?

Gina Adams: I thought about being a writer ever since I was in the fifth grade when I began writing short stories. I also wanted to be a teacher. I teach English and literature at West Valley College one night a week in addition to my business.
 
Patch: How does your personality play into your business?

Adams: I like to cooperate and be a team player. Even though I’m a sole proprietor, I often work with other consultants, like graphic designers, web developers, and video producers. I like to bring creative people together who have a cooperative spirit about them.

Patch: At what moment did you decide to open a business?
 
Adams: I had my own business in the early '90s for about three years. Then I went to work full time at PeopleSoft and then Apple. When I left Apple, I started on my own and naturally progressed. I spent four years working for friend and colleague Bard Williams who owned Techthree Marketing and Consulting here in town, but when he began working for Tivo as director of marketing, I started up my own business again.

Patch: What inspired you?
 
Adams: I love the variety and the flexibility. I like the idea of working for myself and helping my clients.

Patch: Describe the biggest challenge of owning a business in the Town
 of Los Gatos?

Adams: As a writer, producer and marketing consultant, it's really hard to do it for yourself. It's easy to do this for others. I love the work that I do, but it's hard to market yourself.
 
Patch: Describe the best thing about owning a business in the town of Los Gatos?

Adams: I got involved with the . I serve on its board of directors. It's a really nice group of people. It's great to have like-minded people around me. It's a way to get out and about and be social with other business owners.
 
Patch: What is one thing you would never change about your business?
 
Adams: It would be hard to give up the flexibility. I also love the writing part of my job.

Patch: What is your business' greatest asset?
 
Adams: I have more than 20 years of experience in the field of marketing and communications. I’ve been able to take the experience I gained in the high-tech world and turn around and help smaller businesses. I offer is a full-range of marketing.

Patch: What is your favorite spot in town?
 
Adams: I grew up in Los Gatos. The downtown area, Main Street, Santa Cruz Avenue, University Avenue ... and then, of course, the mountain community where I live now.

Patch: What's one thing the community should know about you?

Adams: People like to work with me. I'm a good listener and I'm good at bringing people together.