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10 Questions for Gina Adams Creative Communications

Have a business you would like to nominate for this column? Email your recommendations to sheila.sanchez@patch.com.

Gina Adams Creative Communications, an online-only business headquartered in Los Gatos, was opened in January 2000 by Gina Adams. The business has no employees, but Adams, a Los Gatos native, works with other professionals on marketing communications strategies and plans for digital and print media. Over the years, Adams has developed a large network of creative consultants she works with on a project-by-project basis, including graphic designers, web developers, video and film producers, event planners, and public relations professionals. Details: 408-307-4071.

Los Gatos Patch: What did you dream of being as a kid?

Gina Adams: I thought about being a writer ever since I was in the fifth grade when I began writing short stories. I also wanted to be a teacher. I teach English and literature at West Valley College one night a week in addition to my business.
 
Patch: How does your personality play into your business?

Adams: I like to cooperate and be a team player. Even though I’m a sole proprietor, I often work with other consultants, like graphic designers, web developers, and video producers. I like to bring creative people together who have a cooperative spirit about them.

Patch: At what moment did you decide to open a business?
 
Adams: I had my own business in the early '90s for about three years. Then I went to work full time at PeopleSoft and then Apple. When I left Apple, I started on my own and naturally progressed. I spent four years working for friend and colleague Bard Williams who owned Techthree Marketing and Consulting here in town, but when he began working for Tivo as director of marketing, I started up my own business again.

Patch: What inspired you?
 
Adams: I love the variety and the flexibility. I like the idea of working for myself and helping my clients.

Patch: Describe the biggest challenge of owning a business in the Town
 of Los Gatos?

Adams: As a writer, producer and marketing consultant, it's really hard to do it for yourself. It's easy to do this for others. I love the work that I do, but it's hard to market yourself.
 
Patch: Describe the best thing about owning a business in the town of Los Gatos?

Adams: I got involved with the . I serve on its board of directors. It's a really nice group of people. It's great to have like-minded people around me. It's a way to get out and about and be social with other business owners.
 
Patch: What is one thing you would never change about your business?
 
Adams: It would be hard to give up the flexibility. I also love the writing part of my job.

Patch: What is your business' greatest asset?
 
Adams: I have more than 20 years of experience in the field of marketing and communications. I’ve been able to take the experience I gained in the high-tech world and turn around and help smaller businesses. I offer is a full-range of marketing.

Patch: What is your favorite spot in town?
 
Adams: I grew up in Los Gatos. The downtown area, Main Street, Santa Cruz Avenue, University Avenue ... and then, of course, the mountain community where I live now.

Patch: What's one thing the community should know about you?

Adams: People like to work with me. I'm a good listener and I'm good at bringing people together.

Jeffrey Bachman July 31, 2012 at 11:28 PM
Congrats!
Irene Aida Garza-Ortiz August 01, 2012 at 03:04 AM
Congratulations as well Gina. Your job suits you!
Laura Ness August 01, 2012 at 02:01 PM
Gina - bravo to you for all you do! Your commitment to education at West Valley is remarkable, and more power to you for doing that. You very clearly articulated the difficulty of self-promotion as a small business owner!
Julian Groft August 01, 2012 at 11:42 PM
way to go, always love seeing people that love there job
Gina Adams August 03, 2012 at 03:12 AM
Thanks everyone!!

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