Located on North Santa Cruz Avenue, Rouge is a boutique known for a diverse selection of contemporary clothing lines for style-conscious women and men. The store carries a wide variety of trendy brands, including Citizens of Humanity, Seven, Anlo and J Brand. Female customers can always find a cute tee, tank or flirty top, with a wide selection from Rebecca Taylor, Ya-Ya, Nanette Lepore, Nightcap, Michele Mason, 12th Street and James Perse.