It's hard to gain any traction in your social media marketing campaign without any followers, so getting more potential customers to "like" you, or become fans is a top priority for lots of businesses. But, we've noticed that most owners and managers start things out on the wrong foot …
Instead of asking, "How can I get more followers?" what about asking the next question: What can you do to be the kind of company people want to follow?
Those might sound like the same thing, but one implies taking a specific set of actions while the other involves changing around your social media marketing philosophy. To put it another way, it's the difference between trying to "post more often" and thinking about what makes those posts and updates relevant in the first place.
To go a bit deeper into the issue, here are three things that make an organization stand out on social media:
1. An interesting or unique voice. The best companies don't sound like all the other companies – they have a tone and style that is all their own. From the entertaining to the authoritative, social savvy companies get that it's important to stand out in the crowd.
2. Timely content. There is nothing wrong with commenting on evergreen topics, but addressing current issues makes your social profile more relevant and gives it a "fresher" feel. So, be sure to leave some flexibility in your plan to address current or interesting ideas.
3. A bit of restraint. One of the first rules of social media marketing is that you need to post often. That's true, but posting too often makes you seem like an overbearing advertiser, so make a point of not sharing or tweeting more than you should.
If you feel like your organization isn't getting as much as it could be from social media marketing, why not talk to a member of our team and see how we can help you expand your reach and your profits at the same time?