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Wonderful to the Core

Nothing but quality customer service at the Los Gatos Apple store.

Come on, admit it. How many times have you asked yourself, "where have all the bright, engaging, respectful young people gone?"

The older we get, the more we wonder. It’s a question that I, frankly, have wrestled with since high school, even then I had too much time on my hands.

Well, I think that I’ve solved the puzzle … they’re all at the Apple Store.

Let me be clear from the outset that Apple has never given me anything. Truth is, having tried on several occasions to hit them up for I’m not sure if they’ve ever given anybody anything … except service. The kind of service you only used to see in Nevada.

But I digress. Did I say service? Oh, they are way beyond service. The word coddle comes to mind. My Mother was never this caring. “Sir, it’s going to be about a 20-minute wait, are you okay, or should I wait with you?” “Let’s just sit down and we’ll figure it out.”

My Lord, if my dentist were this accommodating, I wouldn’t have this unsightly gap.

Don’t get me wrong, these young people have obviously drunk the punch and love the whole Apple, “Team” concept. However, it is a team that truly puts the customer's needs above all else. 

From the moment you walk to in until the moment you leave, you feel like somebody really cares. And that’s even if you don’t buy anything.

I really hope they make it. Rest well Steve Jobs, your legacy is in good hands. At least that’s what I think.

By the way … I typed this on a Dell PC.

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