Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.
What about those mom-and-pop businesses all over Los Gatos and beyond that are the backbone of America’s economy? Just when do they get their day?
That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born.
Small Business Saturday is “a day to celebrate and support small businesses and all they do for their communities,” the U.S. Small Business Administration explains on its website.
American Express gets the credit for founding the shopping holiday, which got its official start on Nov. 27, 2010, according to the Small Business Saturday Facebook page.
Celebrating its third year today, Saturday Nov. 24, the event drew more than 100 million people last year, according to the Small Business Saturday website.
Locally owned business across the country now take part in Small Business Saturday, offering their own deals to rival those offered the day before on Black Friday.
To find retailers in Los Gatos that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in your ZIP code.
What are your favorite small businesses in the Los Gatos area? Share your thoughts in the comments section below!