Los Gatos' NetLine Launches Self-Service B2B Lead Generation Platform

"LeadFlow provides all the benefits of NetLine's audience-targeting technology and tremendous reach in an aggressively priced, self-serve, B2B, lead generation product," notes Robert Alvin, CEO and Chairman of NetLine. "LeadFlow enables more B2B marketers to run sophisticated content syndication programs within their budget and with their required campaign objectives."

In addition to the considerable reach of the self-serve platform, LeadFlow users receive the additional benefits of multi-channel content promotion and powerful NetLine AudienceTarget™ technology.

LeadFlow campaign content will be promoted through various channels such as publisher websites, expert blogs, email, social media and mobile. This approach provides potential reach of over 75 Million business professionals each month.

"LeadFlow allowed me to quickly and easily create a lead generation campaign with the filters I needed in about 10 minutes. The fact that I could add filters and still maintain a relatively low CPL made it a win-win," according to Brian Peiffle, VP of Media Services at Reachmail Media Services.

Early users have been impressed with the advanced campaign features including lead scoring and campaign mapping.

LeadFlow users are able to set up scoring for their leads based on a weighted grade-point system calculation. Leads are provided with values from "A" to "F" helping determine which leads most accurately fit within the target customer profile.

Campaign mapping will adjust data values acquired during content registration to match any standard value requirements.

"The LeadFlow self-service module is great for small businesses with limited demand generation budgets.  This service allowed me to create a demand generation campaign in minutes – it's a quick, simple, and cost-effective service," stated Loretta Jones, VP of Marketing at Insightly.

Visit leadflow.netline.com for more information and to register to use the new platform.