With some fanfare, HTC rolled out a fresh new design in February.
The 4.7-inch phone operates on overhauled Android software. It has a casing of aluminum and polycarbonate, and will be available in 16 MB and 32 MB versions, CNN Money reported.
The phone got some rave reviews via Twitter in the San Francisco Bay Area on Tuesday:
But a few Patch readers in Silicon Valley were not fans of the new HTC One, and said they plan to stick with the iPhone.
"Love my iPhone, so probably not!" one reader posted on the Facebook page for Cupertino Patch, the heart of Apple-land.
Of course, the iPhone 5 has been dogged by lagging sales. A report on Business Insider said the company cut iPhone 5 orders to 30 million iPhone 5, down from 40 million. Some industry insiders speculate that's because Apple is already throwing its efforts into the launch of either the iPhone 5s or the iPhone 6, though the company has not released specs on those phones or announced when they might be available.
It's too soon to decide which smartphone is the brightest of them all. The Verge has a great side-by-side comparison of several models and Huffington Post compares the HTC One with the iPhone 5 and the Samsung Galaxy S3.
The pricing for the HTC One has yet to been announced.
What is your smartphone of choice? Will you switch to the HTC One?