Andrea Blackwell Cosmetics started in 2003 specializing in custom foundation to match all skin colors. Blackwell is an expert in color theory and the application of makeup. She has a huge selection of makeup to choose from in an elegant private studio. Email her at firstname.lastname@example.org or call her at 408-975-9862.
Los Gatos Patch: What did you dream of being as a kid?
Andrea Blackwell: I always wanted to work in the fashion world. As a teenager, I would cut out pictures of makeup and fashion from magazines and tape them on my closet door. I just like looking at all the colors.
Patch: How does your personality play into your business?
Blackwell: I love to create. When a client comes to me I start creating right away in my mind. I can see her makeup finished before I have even started. All I have to do is pick up the brush. My business is very much a part of me. I love that.
Patch: At what moment did you decide to open a business?
Blackwell: In 2003, master makeup artist Helene Sutherlund called me and asked if I wanted to buy her business. She wanted to retire. I was a client of Helene's since 1992 and she knew I was color trained. I had to get an esthetician licensed to buy the business so 600 hours later I got the license. You need to be an esthetician to sell our skin-care and foundation. Helene trained me for five years. She told me in her lifetime she was only going to pass all her knowledge and experience she learned as a makeup artist for 30 years one time.
Patch: What inspired you?
Blackwell: In the '80s I did a two-year fashion program and I just loved all the classes. It was fun. I loved the effects color had. I really got into it.
Patch: Describe the biggest challenge of owning a business in the town of Los Gatos?
Blackwell: I haven't had any challenges, thank goodness.
Patch: Describe the best thing about owning a business in the town of Los Gatos?
Blackwell: Seeing my clients around town looking good.
Patch: What is one thing you would never change about your business?
Blackwell: I would not change my terrific products. My custom foundation is wonderful. Women love it. I have a huge selection of makeup.
Patch: What is your business' greatest asset?
Blackwell: My eye for color and knowing how to see the right color makeup for my clients. I make women feel very comfortable about learning how to apply makeup. My studio has terrific lighting so I can really see the makeup. I make sure they know what to do with application. I really want them to know what I know.
Patch: What is your favorite spot in town?
Blackwell: Standing in front of . It's an amazing-looking high school, but I love the whole town. Los Gatos is so special.
Patch: What's one thing the community should know about you?
Blackwell: I was born in Vancouver, Canada and moved to the states in 1967. I graduated from Saratoga High School. I have a wonderful husband, three terrific kids and two dogs.